Meet Scott Strickler, a creative mind from Papillion, Nebraska. After moving to Kansas City for college, Scott joined an advertising agency, where he discovered his passion for blending art and business. Over the years, Scott has built a successful career, crafting impactful marketing strategies that resonate with audiences.
Currently, Scott is the Director of Marketing at ISG Technology. His role focuses on demand generation and educating clients about cybersecurity, IT infrastructure, and best practices.
Scott is part of team that’s instrumental in transitioning ISG from a value-added reseller to a true managed services provider, helping clients leverage advanced technology to focus on their core competencies.
Before becoming a Parmonic customer, Scott and his team relied heavily on traditional content marketing methods like eBooks, white papers, and blog posts. However, they noticed a shift towards more engaging content formats.
They began hosting webinars, focusing on executive panel discussions and interactive sessions to track engagement and gather real-time data. With Parmonic, Scott streamlined the process of creating and distributing "snackable" content from these webinars, significantly enhancing their content marketing strategy.
Scott’s favorite feature of Parmonic is the AI tool that transcribes webinars instantly. This feature allows his team to quickly identify key moments and create short, engaging clips, speeding up their workflow and making the content available to their audience much faster.
"Instead of having to go back and watch the full webinar, you just go to that transcript, look for those moments, cut them up, export. And we've got a webinar on-demand landing page up within 24 hours of the webinar sometimes, which is great."
"At the end of the day, it's more leads. We've been able to generate more leads, and that's what my goal as a marketer in the B2B world is, is to deliver those leads to sales, and also getting the sales team to actually utilize the content that we serve up to them to then go educate our customers. So, more effective sales emails, more interaction and engagement."
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